Relocation friction
People may be reluctant to move to where the next project is.
For project-based organisations
The next project is ready.
Your workforce may not be.
Projects are won. Mobilisation dates move. People roll from one project to another. The same specialist markets are competing for capability.
When the right people cannot move with the work, the impact can extend beyond resourcing and into delivery, client influence and future opportunity.
Where workforce friction becomes commercial
The issue is not simply whether you can fill the roles.
Mobilisation delays
Critical capability takes longer to reach the project.
Reduced client-site representation
Fewer of the right people are present while relationships, decisions and opportunities are forming.
Commercial exposure
Less influence. Lower visibility. Potential work lost. Reduced brand presence with the client.
Before the next mobilisation
Three questions worth asking.
What capability will we need?
What specialist capability is required, where, and when?
What capability could we retain or redeploy?
What is leaving one project that could strengthen the next?
What are we repeatedly buying back from the external market?
Where does repeated external access create unnecessary cost, delay or risk?
Featured perspective
Mobilisation & demobilisation in project-based environments
In project-based organisations, capability does not simply appear at mobilisation and disappear at demobilisation.
Decisions at both ends of the project can affect how quickly the business mobilises, how much knowledge and capability it retains, how effectively people redeploy, and how ready the organisation is for the next opportunity.
What could the business know earlier to improve capability readiness?
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